The pet toy industry is booming, and wholesale pet toys are at the forefront of this growth. Whether you’re a retailer, e-commerce seller, or subscription box curator, stocking the right toys can drive customer demand and increase profits. From interactive puzzle toys to durable chewables, these best-selling options are proven performers. Explore the top picks below and discover why they’re favorites among pet parents and wholesalers alike.
KONG – KONG Classic Dog Toy
KONG Classic dog toy sets the benchmark for durable and versatile dog toys. Made in the USA from natural rubber, this toy satisfies dogs’ chewing instincts while providing mental stimulation and relieving boredom. Its versatility is a key selling point—it doubles as a chew toy, fetch toy, and treat dispenser. Many pet owners swear by filling it with peanut butter or kibble to keep their pups entertained for hours.
Why It’s Popular:
- Multi-purpose functionality appeals to pet parents.
- Available in various sizes (from XS to XXL), catering to all breeds.
- Trusted by dog trainers and veterinarians for its safety and quality.
Wholesale Insight:
The KONG Classic is a staple product for pet stores, online platforms, and subscription boxes. Its long shelf life and consistent turnover make it a no-brainer for wholesalers looking to invest in reliable inventory.
Outward Hound – Hide-A-Squirrel Puzzle Toy
The Hide-A-Squirrel Puzzle Toy from Outward Hound brings interactive fun to a whole new level. This plush toy features a tree trunk stuffed with squeaky squirrels, designed to challenge dogs mentally and physically. Dogs love the “hunt and pull” action, which mimics natural instincts while reducing boredom and anxiety.
Why It’s Popular:
- Encourages mental stimulation and reduces destructive behaviors.
- Available in multiple sizes, suitable for breeds from Chihuahuas to Labradors.
- A gift-buying favorite, especially during holidays.
Wholesale Insight:
Strong online reviews and viral social media buzz make this toy a high-velocity SKU. Retailers benefit from its value-packed design (multiple toys in one), which boosts perceived value during promotions or gift bundles.
DuckyWorld – Yeowww! Catnip Banana
The Yeowww! Catnip Banana is a cult-favorite among cat owners. Packed with 100% organic catnip and made with durable cotton twill, this vibrant yellow banana keeps cats entertained for hours. Its strong catnip aroma triggers playful behaviors like pouncing, bunny-kicking, and licking, making it irresistible to felines.
Why It’s Popular:
- Filled with premium American-grown organic catnip—no fillers or synthetics.
- Durable construction ensures long-lasting play.
- Easy to wash and maintain, adding value for pet parents.
Wholesale Insight:
This lightweight toy is perfect for independent pet stores and boutique retailers. It ships easily, has excellent markup potential, and works well for upselling or bundling with other products in the Yeowww! line.
Chuckit! – Ultra Ball
The Chuckit! Ultra Ball is no ordinary tennis ball. Designed for durability, high bounce, and water resistance, this ball is perfect for active dogs who love fetch. Its textured surface stands up to strong chewers, while the bright orange color ensures visibility during outdoor play.
Why It’s Popular:
- Compatible with Chuckit! ball launchers, enhancing playtime convenience.
- Floats in water and lasts longer than traditional tennis balls.
- Available in various sizes for small to large breeds.
Wholesale Insight:
This product thrives in sporting goods-style pet stores and e-commerce platforms. Wholesalers benefit from bulk-friendly packaging and seasonal promotions. Pair it with other Chuckit! accessories for a fetch-themed bundle.
SmartyKat – Hot Pursuit Electronic Cat Toy
The Hot Pursuit by SmartyKat is an electronic toy that mimics prey movements, stimulating a cat’s hunting instincts. A spinning wand concealed beneath fabric triggers chasing, pouncing, and stalking behaviors. This interactive toy is a favorite among cats of all ages.
Why It’s Popular:
- Multiple speed settings and auto shut-off enhance safety and battery life.
- Provides exercise and stress relief for indoor cats.
- Lightweight and easy to set up, making it a frequent impulse buy.
Wholesale Insight:
Video demonstrations and glowing reviews help this toy sell well online. Wholesalers love SmartyKat’s affordable price point and strong retail relationships, making this an excellent option for interactive toy categories.
ZippyPaws – Skinny Peltz No Stuffing Squeaky Toy Set
The Skinny Peltz by ZippyPaws offers mess-free fun for dogs that love squeaky toys. Featuring three critters—fox, raccoon, and squirrel—this plush set has no stuffing but includes multiple squeakers to keep dogs engaged.
Why It’s Popular:
- No stuffing means no mess for pet owners.
- Durable fabric withstands moderate chewing and tug-of-war.
- Sold as a 3-toy bundle, boosting perceived value.
Wholesale Insight:
This lightweight, easy-to-ship option is ideal for pet subscription boxes and holiday promotions. Its vibrant packaging and excellent reorder rates make it a consistent seller for retailers
Outward Hound – Cat Tracks Tower of Tracks
The Tower of Tracks by Outward Hound is a multi-level cat toy featuring enclosed spinning balls. Cats bat the balls as they roll within the tracks, offering endless entertainment and solo play opportunities.
Why It’s Popular:
- Sturdy design with non-slip base ensures safe play.
- Bright colors and compact shape make it easy to store and display.
- Recommended by veterinarians and cat behaviorists for enrichment.
Wholesale Insight:
This toy performs strongly across physical and online retail locations. Its compact packaging and consistent sales figures make it a reliable SKU for wholesalers.
Benebone – Wishbone Chew Toy
The Benebone Wishbone is a durable chew toy designed for dogs who love gnawing. Made in the USA from nylon and flavored with real food-grade ingredients like bacon, chicken, or peanut, it supports dental health while keeping dogs entertained.
Why It’s Popular:
- Ergonomic wishbone shape makes it easy for dogs to hold.
- Raised edges and textured surface help clean teeth and massage gums.
- Available in multiple sizes and flavors for medium to large breeds.
Wholesale Insight:
This product excels in vet clinics, grooming boutiques, and large pet retail chains. Upselling opportunities abound with its American-made assurance and flavor variety.
SmartPetLove – Snuggle Puppy Behavioral Aid Toy
The Snuggle Puppy is more than a plush toy—it’s a behavioral aid designed to comfort anxious puppies and dogs. Featuring a battery-powered heartbeat simulator and heat pack, it mimics the warmth and companionship of a littermate or human.
Why It’s Popular:
- Ideal for crate training, travel, or stressful transitions.
- Reduces separation anxiety, whining, and barking.
- Washable and safe, making it a favorite for new pet owners.
Wholesale Insight:
Though priced higher, Snuggle Puppy has strong customer loyalty. It’s ideal for boutique stores, online shops, and veterinary clinics. Pair it with other calming products for a “new pet” bundle.
Frisco – Plush Squeaking Bear Dog Toy
The Plush Squeaking Bear from Frisco combines cuddly comfort with playful squeaking to delight dogs. Its reinforced seams ensure durability, while the soft filling and charming design make it an attractive addition to any toy collection.
Why It’s Popular:
- Affordable yet high-quality construction.
- Neutral colors and simple design minimize choking hazards.
- Great for moderate chewers who love plush toys with noise.
Wholesale Insight:
Frisco’s Plush Squeaking Bear is popular for holiday promotions and multi-pack deals. Its accessible price point and strong online performance make it an easy sell for large retailers and small shops alike.
Conclusion
Stocking wholesale pet toys is essential for any retailer looking to meet customer demand. From interactive puzzles to durable chewables, these best-selling toys are proven to drive sales and keep pets happy. With trusted brands like KONG, Outward Hound, and Benebone, wholesalers have a wealth of reliable options to choose from. Incorporate these toys into your inventory to boost turnover, attract loyal customers, and thrive in the competitive pet market.
