The pet industry is booming, and one trend that continues to gain traction is custom dog toys. These personalized products not only bring joy to dogs but also create emotional connections with their owners. For pet entrepreneurs, custom dog toys offer a lucrative opportunity to tap into a market that values creativity, functionality, and individuality. Here’s a roundup of 10 standout brands leading the charge in this niche, along with insights on what makes their offerings unique.
1. PrideBites – Personalized Plush Bone Toy
PrideBites is renowned for their high-quality plush dog toys, and their Personalized Plush Bone Toy is a favorite among pet owners. This soft yet tough chew toy can be customized with your dog’s name, favorite colors, and cute icons like paw prints or bones.
Crafted from durable fleece with a hidden squeaker, it’s lightweight and machine-washable—perfect for small and medium breeds. Pet owners adore the ability to choose from various color combinations and embroidery fonts, making it a go-to gift for birthdays and adoption anniversaries.
PrideBites has been featured on Shark Tank and offers a wholesale program with excellent margins, making it ideal for pet retailers looking to stock emotionally appealing products that stand out in upscale boutiques.
2. BarkBox – Custom Squeaky Chew Toy (Super Chewer Series)
BarkBox is famous for its monthly subscription boxes, but their Super Chewer Custom Squeaky Toys take personalization to the next level. These toys are built from durable rubber and nylon, designed to withstand even the strongest chewers.
Customers can tailor the toy with their dog’s name, favorite themes, and whimsical shapes like dinosaurs, fire hydrants, or tacos. These toys are highly shareable, appearing frequently in user-generated content on Instagram and TikTok.
For pet retailers, BarkBox’s branding support and exclusive wholesale packs make it easy to target the growing market of premium pet toys. These custom dog toys are especially popular with owners of medium and large breeds who value durable, personalized playthings.
3. ZippyPaws – Embroidered Donutz Toy
ZippyPaws has earned a loyal following with their adorable plush creations, and their Embroidered Donutz Toy is a standout. Shaped like a sprinkled donut, this toy can be personalized with colorful embroidered text, typically featuring the dog’s name.
Made from soft yet sturdy fabric, it includes two squeakers and a stuffing-free design to prevent mess. Its photogenic appeal makes it a hit for special occasions like birthdays or “gotcha days.” Owners love snapping photos of their pups “eating” a custom donut!
ZippyPaws offers low minimums for customization, making it easy for independent retailers and boutique gift shops to stock these eye-catching toys. Their widespread recognition in the U.S. market ensures strong sales potential for entrepreneurs.
4. Haute Diggity Dog – Custom Designer Plush Toy (Chewy Vuiton Series)
Haute Diggity Dog merges luxury fashion with pet products, creating the Chewy Vuiton Custom Plush Toy, a playful parody of high-end handbags. These toys can be personalized with monograms featuring a dog’s name or initials.
Crafted from soft faux suede, the toy boasts satirical logos and intricate embroidery perfect for Instagram-savvy pet parents. Its humorous design paired with personalization makes it a best-seller in upscale boutiques and department store pet sections.
For pet entrepreneurs targeting affluent clientele, Haute Diggity Dog offers a unique way to combine humor, luxury aesthetics, and the growing demand for custom dog toys.
5. Outward Hound – Personalized Snuffle Mat (Custom Seek-A-Treat Edition)
Outward Hound specializes in enrichment toys, and their Custom Seek-A-Treat Snuffle Mat takes mental stimulation to the next level. This toy encourages dogs to sniff out hidden treats, promoting natural foraging behavior.
Pet owners can personalize the mat by choosing colors, fringe designs, and even adding their dog’s name stitched directly into the fabric. Made from machine-washable fleece with anti-slip backing, it’s ideal for indoor or outdoor use.
This product appeals to owners of high-energy or intelligent breeds, like Border Collies and Shepherds, who value toys that enhance engagement and training. Retailers enjoy its higher price point, which supports strong margins while offering a genuinely useful product.
6. Cuddle Clones – Custom Photo Dog Toy
Cuddle Clones is known for their ultra-realistic plush replicas, and their Custom Photo Dog Toy is a sentimental favorite. Pet owners can upload a photo of their dog—or even themselves—and receive a soft squeaky toy in that likeness.
Handcrafted with plush fabric and safe stuffing, these toys take 2–4 weeks to produce. They’re popular as memorial gifts and keepsakes, and the brand’s use of AI-generated 3D shaping ensures stunning accuracy.
Cuddle Clones is widely recognized on social media, thanks to viral content from pet influencers. Entrepreneurs can partner with the brand through affiliate programs or wholesale channels to access a premium, emotionally resonant product that drives repeat purchases.
7. Tug-E-Nuff – Build-Your-Own Tug Toy
Tug-E-Nuff offers a customizable experience with their Build-Your-Own Tug Toy platform. Customers can design the toy by selecting the size, bungee length, fleece color, handle type, and embroidered name tags.
Made in the UK from non-toxic materials, these toys are a hit among dog trainers and agility enthusiasts. Owners appreciate the ability to tailor the toy to their dog’s play style and energy level.
For entrepreneurs, Tug-E-Nuff offers customizable bundles and branded co-op programs, making it an excellent choice for training centers or performance pet gear shops. The build-your-own concept fosters engagement and loyalty among active dog owners.
8. Link AKC – GPS Plush Toy with Custom Engraving
Link AKC blends tech with personalization in their GPS Plush Toy, shaped like a bone or ball. This innovative toy features a concealed GPS tracker and can be engraved with the dog’s name on a sewn-in metal tag.
Integrated with the Link AKC app, it allows owners to track playtime and location. Despite its smart features, the toy is cozy and chew-friendly, appealing to tech-savvy pet parents looking for safety and functionality.
Retailers specializing in smart pet tech or luxury accessories will find this high-end product a valuable addition to their offerings, with premium margins to match.
9. SodaPup – Personalized Rope Toy
SodaPup combines durability and sustainability in their Personalized Rope Toy. Made from recycled cotton and natural rubber, this eco-friendly toy features laser-engraved leather or rubber name tags attached to the rope handle.
Its rustic design appeals to environmentally conscious consumers and outdoor enthusiasts, while its toughness makes it ideal for medium to large breeds that love to tug and chew.
SodaPup’s well-developed wholesale program makes it easy for retailers to align with eco-conscious values while meeting the growing demand for personalized pet products.
10. Petsies – Custom Cartoon Portrait Plush Toy
Petsies turns pet photos into fun keepsakes with their Custom Cartoon Portrait Plush Toy. Using a submitted photo, they create a cartoon-style plush toy with exaggerated features like big eyes or humorous expressions.
Handmade with optional accessories like capes or bowties, these toys make great gifts or memorial items. The stylized design appeals to pet parents who love collectible, novelty items.
Petsies offers dropshipping, co-branding, and promotional discounts, making them a great partner for entrepreneurs looking to sell personalized novelty products.
Conclusion
The demand for custom dog toys continues to grow, and these brands are leading the way with innovative, personalized designs that delight both pets and their owners. Whether you’re a pet entrepreneur or a retail store owner, adding custom dog toys to your inventory can help you tap into a profitable, emotionally engaging market. Explore the brands mentioned above to find the perfect fit for your business!
