Custom dog toys are taking the pet world by storm in 2025, offering a perfect mix of personalization, functionality, and fun. From plush replicas to durable chew toys, these creations are tailored to meet every pup’s needs while delighting their owners. Whether you’re looking for a thoughtful gift, a playful accessory, or a keepsake, this year’s lineup of custom dog toys has something for every furry friend. Dive into the hottest trends that are making tails wag everywhere!

1. Frisco’s Personalized Plush Bone Toy

Frisco, Chewy’s popular private-label brand, has earned rave reviews for their Personalized Plush Bone Toy. This soft yet durable bone-shaped plushie is made from chew-resistant polyester and can be embroidered with your dog’s name. A hidden squeaker tucked inside ensures endless entertainment for your canine companion.

Perfect for small and medium breeds, this lightweight toy is ideal for indoor play or gentle fetch sessions. Available in multiple colors, it lets pet parents match their pup’s personality or even their home decor. Frisco has mastered the art of combining affordability, fast customization, and durability, making this toy a top pick for dog birthdays, holidays, or new adoptions. With thousands of glowing reviews on Chewy.com, it’s clear this plush bone is a must-have in 2025.

2. BarkShop’s Custom Face Dog Toy

Want to turn your dog into a toy? BarkShop’s Custom Face Dog Toy makes it possible—and hilarious! Simply upload a photo of your dog, yourself, or even a favorite celebrity, and BarkShop transforms it into a caricature-style plush toy.

Constructed with tear-resistant fabric and featuring a durable squeaker, this toy is built for playful pups who love rough-and-tumble fun. Its novelty appeal has made it a favorite gift item and social media sensation, with countless pet owners sharing their dogs’ reactions to the “mini-me” toys.

BarkShop’s innovation in the “personalized meets funny” toy niche has skyrocketed its popularity, especially among TikTok-savvy dog owners and pet influencers. Check out BarkShop to create your own viral-worthy toy.

3. ZippyPaws’ Customizable Donutz Toy

ZippyPaws, known for their food-themed toys, has put a personal spin on their famous Donutz Squeaky Toy in 2025. Customers can now add their dog’s name or a short message stitched onto the center of the soft, donut-shaped plush.

This mess-free toy is designed for gentle to moderate chewers, with multiple squeakers to keep dogs entertained during solo play. Its bright colors and fun design make it perfect for Instagram photos, while its personalization options make it a thoughtful birthday or holiday gift.

ZippyPaws has successfully blended aesthetics, practicality, and personalization—making this toy a bestseller for Instagram-loving pet parents. Learn more about ZippyPaws’ playful creations here.

4. Petsies’ Custom Plush Replica Dog Toy

If you’re looking for a keepsake that doubles as a toy, Petsies’ Custom Plush Replica Dog Toy is an unmatched choice. These handmade plush items are created from photos of your dog, offering lifelike proportions and intricate embroidery that capture every detail.

Made with premium synthetic fur and non-toxic stuffing, this toy is ideal as a comforting companion for dogs experiencing separation anxiety or grief. While it’s not designed for rough play, its emotional value has made it a popular choice for memorials and sentimental gifts.

Petsies continues to lead the “memorial and gift” category in 2025, offering deeply personal and beautifully crafted items for pet lovers. Learn more about their custom plush creations on Petsies.

5. KONG’s Custom Extreme Chew Toy

KONG, famous for its indestructible toys, has stepped into the personalization game with its Custom Extreme Chew Toy. Pet owners can now engrave their dog’s name or a special date on the tough rubber exterior of this iconic toy.

Designed for aggressive chewers, this toy is stuffable, bouncy, and virtually indestructible—maintaining KONG’s legacy of durability. The engraved customization adds sentimental value, making it an ideal gift for active dogs or large breeds.

Combining functionality and personalization, this KONG toy has become a bestseller among dog trainers and owners of power-chewers. Explore KONG’s latest offerings on their official site.

6. Wild One’s Personalized Tennis Ball Set

Wild One has redefined fetch with their Personalized Tennis Ball Set. Each set includes three high-quality rubber balls, which can be customized with your dog’s name or a fun catchphrase.

Unlike traditional tennis balls, Wild One’s version is extra bouncy, non-toxic, and gentle on teeth—perfect for active dogs. Available in trendy shades like sage, lilac, and peach, these balls appeal to design-conscious pet parents looking for stylish playtime gear.

This chic, personalized set is a hit among Instagram-ready dog owners and fetch-loving pups. Discover Wild One’s sleek pet accessories here.

7. PrideBites’ Custom Squeaky Frisbee

For dogs who love fetch, PrideBites’ Custom Squeaky Frisbee is a game-changer. Lightweight, water-friendly, and made with durable foam and fleece, this frisbee is perfect for both land and water play.

Pet parents can personalize it with their dog’s name and choose from vibrant colors and patterns. Its squeaky feature makes it extra engaging, while its floating design makes it ideal for beach outings.

In 2025, this frisbee has become a summer favorite among active dogs and outdoor-loving owners. Check out PrideBites’ customizable pet gear here.

8. SodaPup’s Custom Enrichment Lick Mat

SodaPup’s Custom Enrichment Lick Mat stands out for its dual purpose: mental stimulation and personalization. Pet owners can add their dog’s name to the rim or center of the FDA-compliant, dishwasher-safe rubber mat.

This toy promotes calm behavior and stress relief by encouraging dogs to lick peanut butter, yogurt, or wet food spread across its textured surface. Its personalization options make it a thoughtful gift for health-conscious dog owners.

SodaPup’s lick mat has become a bestseller among behavior-focused trainers in 2025. Learn more about their enrichment toys on SodaPup’s site.

9. BarkandBeam’s Name-Engraved Rope Toy

For eco-conscious pet parents, BarkandBeam’s Name-Engraved Rope Toy is a sustainable yet stylish choice. Available on Etsy, these handcrafted toys feature laser-engraved wooden tags with your dog’s name.

Made from 100% cotton and naturally dyed rope, this toy is perfect for tug-of-war, chewing, and interactive play. Its artisanal charm and eco-friendly materials align with 2025’s sustainability trend.

Explore BarkandBeam’s handcrafted offerings on their Etsy store.

10. Chewy’s Frisco Personalized Birthday Cake Toy

Celebrate your pup’s big day with Chewy’s Frisco Personalized Birthday Cake Toy. This colorful plush toy includes stitched candles, a hidden squeaker, and space to add your dog’s name for a festive touch.

Soft enough for all dog sizes, this seasonal hit is perfect for party photos and milestone celebrations. With thousands of five-star reviews on Chewy.com, it’s a must-have for every dog’s birthday in 2025.

Conclusion

Whether you’re shopping for durability, style, or sentimental value, custom dog toys are the perfect way to show your furry friend some love. From personalized plushies to engraved accessories, 2025’s trends celebrate the unique bond between pets and their owners. Explore the brands above and find the ideal toy to make your pup’s tail wag with joy!