1. KONG – Classic Dog Chew Toy

The KONG Classic is one of the best-selling dog toys globally and a staple for retailers in the wholesale pet toys market. Made from ultra-durable, pet-safe natural rubber, this toy satisfies a dog’s instinctual need to chew while promoting healthy teeth and gums. It’s also a top choice for pet owners looking to relieve boredom or anxiety in dogs, especially when stuffed with treats or peanut butter.

For online marketing, KONG Classic performs exceptionally well with video content—particularly short clips showing dogs enthusiastically playing or trying to get treats out of the toy. Influencers and pet content creators often feature it, giving it consistent visibility. Retailers can also bundle it with dog treats for an upsell or use targeted email campaigns focused on “separation anxiety solutions.”

With its long-standing reputation and versatility across different dog sizes, the KONG Classic is a powerful product to feature in your online wholesale catalog.

2. Chuckit! – Ultra Ball Launcher Set

Chuckit! is a go-to brand for active pet play, and the Ultra Ball Launcher Set remains a customer favorite. This toy is ideal for high-energy dogs and outdoor enthusiasts, combining a durable launcher with ultra-bouncy, high-visibility balls. The product’s ergonomic handle and long-range capability offer dog owners hands-free fetch sessions, keeping dogs engaged and exercised.

Wholesale retailers can target pet parents with active lifestyles or those in suburban or rural areas. Product demo videos showing the toy in use—especially with dogs leaping to catch balls mid-air—are great for driving social media engagement. Bundle promotions with extra balls or a travel bag also appeal to online shoppers.

Featuring the Chuckit! brand in your product listings signals quality and fun, making it easier to earn trust and repeat purchases.

3. PetSafe – Automatic Laser Cat Toy

PetSafe’s Automatic Laser Cat Toy is a best-seller among feline enrichment products. This battery-powered toy randomly moves a laser beam across the floor, encouraging cats to chase, jump, and pounce. It’s designed with safety in mind and shuts off automatically after 15 minutes to prevent overstimulation.

Pet owners love it because it keeps cats entertained without human involvement—perfect for busy households. For online sellers, this product shines in video demonstrations. Marketing it as a “smart toy for solo cat play” can capture the attention of tech-savvy or first-time cat owners.

SEO-focused blog content around keywords like “best toys for indoor cats” or “automatic cat toys” will help drive organic traffic. Retailers can also push this during gifting seasons by highlighting its modern design and fun factor.

4. ZippyPaws – Burrow Squeaky Hide-and-Seek Toy

ZippyPaws’ Burrow Toy series, especially the “Hedgehog in Log” version, is one of the cutest and most engaging plush dog toys available. It’s an interactive hide-and-seek game that encourages dogs to dig the small squeaky toys out of a larger plush container. This product stimulates problem-solving behavior while satisfying dogs’ natural hunting instincts.

ZippyPaws toys are highly Instagrammable, making them ideal for user-generated content campaigns. Pet influencers love showcasing dogs playing with them, and retailers can encourage customers to share videos for giveaways.

Wholesale sellers can also market these as gift-worthy items, especially during holidays, thanks to their fun design and multiple style options. Adding a bundle pack with extra squeakers or themed variations can increase cart size online.

5. Outward Hound – Hide-A-Squirrel Puzzle Toy

The Outward Hound Hide-A-Squirrel is a long-time favorite in the pet toy industry and a top-selling enrichment toy for dogs. This plush puzzle features a tree trunk and a set of squeaky squirrels that dogs must remove. It offers both mental and physical stimulation, helping to reduce boredom and destructive behavior.

Online marketing for this product can revolve around enrichment benefits, especially in blog posts or social media targeting the “smart dog toy” niche. Product reviews, how-to-use videos, and playful content of dogs digging out the squirrels make excellent ad creatives.

As a recognized brand in dog enrichment, Outward Hound has built trust with consumers. Featuring this toy in your online wholesale lineup adds credibility and drives impulse purchases.

6. Frisco – Catnip Plush Toys for Cats

Frisco’s Catnip Plush Toys, such as the popular taco or sushi shapes, are best-sellers on platforms like Chewy. Infused with potent catnip, these toys trigger playful and energetic behavior in cats while also being soft enough to cuddle.

The affordability and cute designs make these toys easy to sell in sets or bundles. Online stores can use SEO-rich product descriptions like “catnip toys for hyperactive cats” or “funny cat gifts” to draw in search traffic. Social media posts of cats reacting to the catnip are highly shareable and ideal for engagement marketing.

Frisco is a reliable and recognized brand for budget-friendly but high-quality toys, making it a smart pick for wholesalers targeting cat lovers.

7. Tuffy – Mega Ring for Power Chewers

Tuffy’s Mega Ring is engineered for durability, making it one of the toughest soft dog toys on the market. With up to seven layers of stitching and industrial-grade material, it’s designed specifically for power chewers who destroy regular toys in minutes.

Wholesalers can market this as a premium chew solution. It performs well in educational content like “best toys for aggressive chewers” or product comparisons showing its durability over time. Unboxing or “destruction test” videos are also great for social proof.

Tuffy toys appeal to owners of strong breeds like Pit Bulls or German Shepherds. Having this product in your online catalog helps capture a specialized but high-converting segment of the pet market.

8. LickiMat – Soother Mat for Dogs and Cats

LickiMat is a multi-functional pet toy that encourages licking to reduce anxiety and boredom. This mat features grooves where pet-safe peanut butter or yogurt can be spread, promoting calm behavior during grooming or alone time.

This product is excellent for bundling with treats or promoting through content about “how to calm an anxious dog.” Short-form videos showing dogs enjoying the mat work well on TikTok or Instagram Reels. It also ranks high for SEO keywords like “slow feeding mat” or “licking mats for dogs.”

As a therapeutic toy, LickiMat gives your wholesale pet toy catalog a wellness-oriented edge that appeals to modern pet owners.

9. AWOOF – Snuffle Mat for Dogs

AWOOF’s Snuffle Mat combines enrichment and slow feeding in one. It features colorful fleece strips where treats or kibble can be hidden, encouraging dogs to use their noses and natural foraging skills.

It’s ideal for indoor play and reducing mealtime speed, which is great for dog health. Online sellers can target dog parents who are looking for ways to tire out their dogs mentally. Product videos showing dogs sniffing through the mat work well for ads and email campaigns.

With eco-friendly materials and foldable design, AWOOF’s Snuffle Mat is a great option for pet stores marketing sustainable or interactive pet products.

10. Nylabone – DuraChew Bacon Flavored Bone

Nylabone’s DuraChew Bones are a staple in the chew toy category, especially the bacon-flavored version. Made for dogs who love to gnaw, these nylon bones help clean teeth, reduce plaque, and keep dogs occupied.

For online sales, these products are great for keyword-based marketing—think “dog dental chews” or “long-lasting chew toys.” Customer testimonials and before/after teeth-cleaning content can help build trust and conversions.

Nylabone is a trusted name in dog health and toy durability, making it an essential item for any online wholesale pet toy business.