When it comes to keeping our furry friends happy and engaged, custom dog toys are stealing the spotlight in 2025. From personalized plush companions to interactive puzzles, pet parents are embracing toys that combine creativity, functionality, and a personal touch. Designed for every breed and personality, these toys deliver fun while catering to individual needs. Let’s explore the top picks that are making tails wag this year!
BarkShop’s CuddlePup – The Perfect Plush for Light Chewers
Small dog owners are absolutely loving the CuddlePup plush toy by BarkShop, crafted for dogs who enjoy gentle play and cuddling over rough chewing. Made from ultra-soft, non-toxic polyester with reinforced seams, this toy is ideal for teething puppies and senior dogs with sensitive teeth. The standout feature? Extensive personalization options, including color choices, unique face designs, and the ability to add your dog’s name on a sewn-in patch.
Not only is the CuddlePup adorable, but it’s also incredibly practical. Fully machine washable, it retains its shape even after multiple washes—perfect for long-term use. In 2025, it’s a favorite among boutique pet stores and gift buyers for new puppies. Whether it’s a bedtime buddy or an Instagram-worthy plush, the CuddlePup delivers charm, comfort, and durability all in one package.
PupJoy’s SmartyTailor – Interactive Puzzle Toy for Treat Rewards
If your dog needs mental stimulation and loves a challenge, the SmartyTailor puzzle toy by PupJoy is a must-have. This customizable treat-dispensing toy features interchangeable compartments, letting you adjust the difficulty level based on your dog’s skill and chewing strength. It’s made with food-safe rubber and eco-friendly ABS plastic, ensuring durability and safety.
What sets the SmartyTailor apart is its personal engraving option, allowing pet parents to etch their dog’s name or a motivational phrase directly onto the toy. Available in vibrant color palettes, it can even match your home décor or reflect your pup’s personality. Recommended by dog trainers and behaviorists, this boredom-buster is especially useful for high-energy breeds like Border Collies and Labradors. Say goodbye to destructive behavior and hello to endless entertainment!
Chewy’s Frisco Personalized Squeaky Bone – Fun Meets Affordability
Chewy’s in-house brand, Frisco, has created a hit with its Personalized Squeaky Bone—a plush toy that combines auditory stimulation and custom flair. Available in various sizes and colors, this squeaky bone lets you embroider your dog’s name or a playful phrase directly onto the high-quality polyester fabric.
Designed with reinforced stitching and multiple squeakers, this toy is perfect for interactive games like fetch or solo chewing sessions. Lightweight and easy to carry, it’s a great option for households with multiple dogs—owners can label each toy to avoid mix-ups during playtime. Affordable and durable, the Frisco squeaky bone is a go-to gift during holidays or birthdays, earning rave reviews for its personalized touch and fast delivery on Chewy’s platform.
KONG’s Personalized Classic – Custom Engraving for Tough Chewers
The legendary KONG Classic chew toy has been reimagined for 2025 with a personalized twist. Now, pet owners can engrave their dog’s name, birthday, or a favorite phrase onto KONG’s signature puncture-resistant rubber. Built for heavy chewers and energetic dogs like Boxers and German Shepherds, this toy offers the same unpredictable bounce and treat-stuffing cavity that made KONG famous.
Available in sizes ranging from XS to XL, this toy accommodates every dog—from tiny breeds to power chewers. The personalization doesn’t compromise its durability, with engravings remaining intact even after extensive use. Perfect as a gift for new pet owners or adoptive families, the Personalized KONG Classic has elevated an already essential product to a heartfelt keepsake pet parents adore.
Etsy’s GoodBoyCrafts – Handmade Custom Toy Bundles
For pet parents seeking eco-friendly and unique toys, GoodBoyCrafts on Etsy delivers a handmade custom toy bundle tailored to your dog’s needs. Each box includes a plush toy, rope tug, and felt chew, all designed based on your dog’s breed, personality, and play style. You can even customize color combinations and add embroidery with your dog’s name.
Crafted from natural cotton, organic felt, and BPA-free stuffing, these toys are safe and sustainable. Popular options include pastel hues for small breeds and earthy tones for larger, outdoor-loving pups. In 2025, GoodBoyCrafts is trending among dog lovers who value artisan craftsmanship and one-of-a-kind designs. With thousands of 5-star reviews, this shop is a top choice for pet parents looking for personalized, eco-friendly gifts.
Zazzle’s Custom Dog Frisbee – Personalized Fetch Fun
Zazzle is making waves in the pet market with its Custom Dog Frisbee, a lightweight and durable toy made from BPA-free plastic. Designed for smooth glides and soft catches, this frisbee allows full customization—you can print your dog’s name, a cute slogan, or even upload a high-res photo for a truly unique design.
Perfect for outdoor adventures, this frisbee is gentle enough for senior dogs and puppies learning fetch. In 2025, it’s become a popular choice for pet-themed events like dog birthday parties or gifting. Dog trainers and daycares also love using these personalized frisbees as promotional items. Easy to clean and built to last, Zazzle combines style and practicality in one fun product.
Wild One’s Personalized Tug Toy – Sleek and Durable Design
For interactive play, Wild One’s Personalized Tug Toy is a top pick in 2025. Featuring a BPA-free rubber ring attached to a tightly woven cotton rope, this toy is built for tug-of-war sessions and fetch games. What makes it stand out is its personalization—your dog’s name can be stitched onto the fabric handle or tag in modern fonts and colors.
This chic tug toy is especially popular with medium to large breeds that love physical engagement. Wild One’s minimalist, pastel-inspired design makes it stylish enough to match upscale pet accessories. It’s also machine washable, ensuring convenience for busy pet parents. If you’re looking for a toy that balances quality, aesthetics, and personalization, this one’s a winner.
West Paw’s Custom Zogoflex Hurley – Eco-Friendly Tough Chew
Designed for eco-conscious dog lovers, the Custom Zogoflex Hurley by West Paw offers durability, sustainability, and personality. Made from recyclable Zogoflex material, this bone-shaped toy functions as a chew, fetch, and water toy. In 2025, West Paw introduced custom engraving, letting owners add their dog’s name or a short message for a personal touch.
Ideal for power chewers like Pit Bulls and Huskies, the Hurley floats, bounces, and withstands even the toughest play. Manufactured in the USA using zero-waste processes, this toy aligns with environmentally friendly values. With a “Love It Guarantee,” pet parents can enjoy peace of mind knowing satisfaction is guaranteed—or a free replacement awaits.
Sniff & Bark’s Personalized Plush Avocado – Quirky Fun for Pups
Looking for something trendy and tailored? The Personalized Plush Avocado from Sniff & Bark features a crinkly shell, squeaky core, and detachable plush pit embroidered with your dog’s name. Perfect for light chewers, this toy combines engaging textures with adorable aesthetics.
Popular among social media-savvy pet owners, this toy’s quirky design is ideal for those who love sharing cute unboxing videos. Packaged in eco-friendly wrapping, it appeals to sustainable shoppers as well. With double-layered stitching and ultra-soft velvet, this toy is both playful and durable—great for curious pups who enjoy variety.
Petco’s Leaps & Bounds Photo Ball – A Toy with Personality
Petco’s Custom Photo Ball is a hilarious yet functional toy that’s gone viral in 2025. Featuring your dog’s actual face printed on a squeaky rubber ball, this novelty item combines humor with utility. Made from tough, non-toxic rubber, it’s great for fetch, chewing, and indoor games.
Pet owners simply upload a photo via Petco’s platform, and the image is wrapped around the ball in a durable finish. Available in three sizes, this textured ball is easy for dogs to grip, even for smaller breeds. A favorite for holidays, birthdays, and gag gifts, the Photo Ball proves that creativity goes a long way in delighting pet parents—and their pups.
Conclusion
Custom dog toys are more than just playthings—they’re a way to celebrate your dog’s uniqueness while keeping them engaged and happy. From personalized plush companions to eco-friendly tough chews, 2025 offers endless options to suit every dog’s personality and needs. Whether you’re shopping for your own pup or gifting to a fellow pet parent, these custom dog toys deliver both sentiment and practicality. Treat your furry friend to something special today!
