The pet industry is rapidly evolving, with more consumers seeking sustainable and eco-friendly options for their furry companions. For retailers, stocking wholesale pet toys that prioritize sustainability offers a unique opportunity to tap into a growing market while making a positive environmental impact. From durable dog bones made of recycled materials to biodegradable chew toys, eco-conscious products are transforming the pet toy landscape. Below, we explore the best eco-friendly pet toys that combine quality, functionality, and sustainability — perfect for retailers looking to align with green values.
West Paw – Zogoflex® Hurley Eco-Friendly Dog Bone
West Paw leads the way in sustainable pet products, and their Zogoflex® Hurley is a flagship eco-friendly dog toy. Made in the USA using a proprietary blend of recycled plastic called Zogoflex®, this durable, non-toxic bone-shaped toy is a perfect option for aggressive chewers. It’s BPA-free, phthalate-free, FDA-compliant, and dishwasher-safe. Whether for a game of fetch or chewing, the Hurley can handle it all.
What sets West Paw apart is its closed-loop recycling program. Customers can return old toys, which are then sanitized, ground down, and remolded into new ones — a true zero-waste model. Available in vibrant, non-toxic colors and multiple sizes, the Hurley is ideal for dogs of all breeds and play styles. For retailers, this toy not only offers performance but also a compelling eco-story to attract environmentally conscious shoppers.
Beco Pets – Beco Ball on Rope
Beco Pets, a UK-based eco-pet brand, has earned its reputation for innovation and sustainability. Their Beco Ball on Rope combines a natural rubber ball and an untreated hemp rope, making it both biodegradable and durable. The vanilla-scented ball adds appeal, while the rope is gentle on teeth and eco-friendly.
Designed for tugging, fetching, and light chewing, this toy offers versatility in play, making it a hit among active dogs and their owners. The packaging, made of recycled cardboard, highlights the brand’s commitment to reducing waste. With carbon-neutral shipping practices, Beco Pets ensures sustainability across its entire supply chain. For retailers, the Beco Ball on Rope is a reliable inventory option to attract eco-conscious dog owners.
Honest Pet Products – Eco Rattler Cat Toy
Honest Pet Products takes sustainability seriously, and their Eco Rattler Cat Toy is an outstanding example of natural craftsmanship. Handmade from organic hemp fabric and filled with ethically sourced sheep’s wool, this toy is completely biodegradable. Unlike synthetic toys, it contains no toxic fillers, dyes, or glues, ensuring safety for both pets and the environment.
Crafted by disabled adults in Wisconsin, the Eco Rattler combines eco-consciousness with social responsibility. The rough hemp texture stimulates a cat’s hunting instincts, while the natural wool filling keeps them engaged. With the rising demand for non-toxic cat toys, this product provides an excellent opportunity for retailers to fill a niche in the market.
Cycle Dog – EcoPlush Bone
Cycle Dog has redefined the plush toy category with its EcoPlush Bone, crafted from post-consumer recycled plastic bottles. This toy is uniquely soft yet durable, making it ideal for indoor fetch games and solo chewing. Featuring a squeaker for added engagement and a stuffing-free design for safety, the EcoPlush Bone is a tough contender in the eco-pet toy market.
Cycle Dog’s triple-stitching technology ensures that the toy can withstand repeated use, even by dogs with strong chewing habits. Manufactured in the USA under a zero-waste philosophy, this toy is free of BPA, phthalates, and lead. For wholesalers, stocking the EcoPlush Bone is an excellent way to meet the demand for sustainable plush toys without compromising on quality.
Ware Pet Products – Seagrass Activity Ball
Ware Pet Products is a trusted name in the small pet industry, and their Seagrass Activity Ball is a hit among owners of rabbits, guinea pigs, and chinchillas. Made entirely from natural, hand-woven seagrass, this toy is safe for chewing and nesting, encouraging healthy and interactive play behaviors.
Unlike plastic alternatives, the Seagrass Ball is free from dyes, adhesives, and coatings, making it safe even for sensitive pets. The compostable packaging reflects Ware’s dedication to sustainability. For retailers, this is a must-have for customers seeking organic, chemical-free enrichment toys for small pets.
Simply Fido – Organic Cotton Plush Dog Toy
Simply Fido combines luxury and sustainability in their Organic Cotton Plush Toy collection. Made with certified organic cotton fabric and filled with recycled fiber stuffing, these plush toys come in adorable animal shapes like dogs, ducks, and elephants. The non-toxic, plant-based dyes ensure safety for pets while maintaining an earth-friendly production process.
Soft and cuddly, these toys are ideal for puppies and gentle chewers. They are also machine washable, making them practical for pet parents. With a minimalist design and natural color palette, Simply Fido toys perform especially well in eco-boutiques and premium pet shops looking to cater to health-conscious customers.
Petmate – Replà Eco Dog Toy Collection
Petmate, a global leader in pet products, has upped its sustainability game with the Replà Eco Toy Collection. Their Chew Ring, made from recycled rubber and post-consumer plastic, is a durable and ergonomic toy designed for moderate chewers. Its unique texture promotes healthy chewing and gum care, while the subtle scent encourages play.
Petmate’s large-scale production ensures consistent quality, and the 100% recycled packaging aligns with their green approach. For retailers transitioning to an eco-friendly inventory, the Replà collection offers an accessible and scalable option.
Harry Barker – Eco-Friendly Rope Tug Toy
Harry Barker is synonymous with eco-luxury, and their Eco-Friendly Rope Tug Toy is no exception. Made from 100% recycled cotton yarns, this durable rope toy supports tug-of-war, fetch, and chewing activities. Its odor-resistant and machine-washable design ensures hygiene without sacrificing play value.
Ideal for upscale pet boutiques, this toy aligns with Harry Barker’s commitment to sustainable practices, including carbon-neutral shipping and recyclable packaging. For retailers, this chic yet functional toy is perfect for gift-style pet shops and lifestyle-focused stores.
Earth Rated – Compostable Dog Chew Toy (2025 New Line)
Earth Rated, widely known for its compostable poop bags, is expanding into plant-based chew toys in 2025. Their flagship Compostable Chew Bone is made from cornstarch and sugarcane bioplastics, offering a safe, chewable texture that’s 100% industrially compostable.
Infused with natural vanilla and mint, this toy freshens breath while reducing plaque buildup. Perfect for small to medium-sized dogs, it’s designed to break down in composting systems without releasing toxins. For retailers already carrying Earth Rated poop bags, this new product line offers cohesive eco-branding opportunities.
Green & Wild’s – Olive Wood Dog Chew
Green & Wild’s has gained global recognition for its Olive Wood Dog Chew, made from sustainably sourced olive trees. This naturally dried and sanded chew is splinter-resistant, mess-free, and rich in natural fiber, making it a safe and long-lasting gnawing option for dogs.
Each chew is unique in size and shape, enhancing its appeal as a natural, single-material product. For eco-conscious pet stores, this chew provides an excellent alternative to synthetic bones and aligns perfectly with the demand for minimal-ingredient pet products.
Conclusion
Stocking wholesale pet toys that prioritize sustainability is not just a trend — it’s a smart business move. From recycled plastic dog bones to biodegradable chew toys, these eco-friendly options cater to a growing demand for greener pet products. Retailers can attract environmentally conscious customers while contributing to a healthier planet. By partnering with innovative brands like West Paw, Beco Pets, and Honest Pet Products, stores can position themselves as leaders in the sustainable pet market. The time to go green is now!
