When it comes to keeping our furry friends entertained and healthy, pet toy manufacturers play a key role. In 2025, several companies are pushing the boundaries with innovative and sustainable pet toys. Let’s explore the leading pet toy brands shaping the market this year.
- KONG – KONG Classic Dog Toy
The KONG Classic Dog Toy from KONG Company remains a favorite among pet owners. This iconic toy, known for its durable, red rubber design, satisfies dogs’ chewing instincts and provides mental stimulation. In 2025, KONG’s new version offers improved durability and an app-connected treat dispenser to help owners track their pets’ playtime. With its focus on pet well-being and innovative features, KONG Classic continues to be a bestseller worldwide.
- P.L.A.Y. – EverLick Enrichment Mat
Pet Lifestyle And You (P.L.A.Y.) has introduced the EverLick Enrichment Mat, a sustainable and creative toy for both dogs and cats. Made from FDA-grade silicone and recycled materials, it encourages slow feeding and reduces anxiety through licking. The 2025 version boasts interchangeable texture inserts and scent pads, allowing customization for different pets. P.L.A.Y.’s eco-friendly approach and functional design make the EverLick Mat a top choice for pet parents seeking holistic wellness tools.
- SodaPup – Mandala Enrichment Tray
SodaPup has redefined pet enrichment with the Mandala Enrichment Tray. Designed with non-toxic materials, this tray turns mealtime into a mental challenge by encouraging natural licking and sniffing behaviors. SodaPup’s commitment to sustainability is evident, with profits supporting animal welfare. In 2025, enhanced grip technology and dishwasher-safe coatings make it a favorite among behaviorists and pet therapists.
- West Paw – Toppl Treat Toy
The Toppl Treat Toy from West Paw offers interactive feeding fun. Made from recyclable Zogoflex® material, it can be adjusted for difficulty and promotes problem-solving skills. In 2025, West Paw introduces sensory textures and increased treat capacity to suit novice and advanced puzzle-solvers. This versatile and sustainable toy is popular in homes and veterinary clinics alike.
- MyDogToy – Tuffy Mega Ring
MyDogToy has engineered the Tuffy Mega Ring for power chewers. With multiple layers of durable fabric and reinforced seams, it withstands even the strongest bites. New in 2025 are antimicrobial treatments and water-resistant coatings. This toy is particularly popular in regions with large breeds, making it a top pick in pet care publications.
- Petmate – Chuckit! Ultra Ball
The Chuckit! Ultra Ball by Petmate is the ultimate fetch toy for active dogs. Made from high-bounce rubber, it pairs perfectly with the Chuckit! launcher. In 2025, smart sensors in some versions log fetch duration and count throws via a companion app. This innovation, combined with its durable design, keeps it in high demand across more than 40 countries.
- Barebones – Natural Rubber Hive Chew Toy
Barebones focuses on eco-conscious products with their Hive Chew Toy. Made from biodegradable natural rubber, it offers unique bounces and challenges, promoting dental health. The 2025 version includes essential oil infusion and a treat-stuffing feature. Barebones’ sustainable design makes it a bestseller in North America and Europe.
- Ethical Products – Holiday Plushies
Ethical Products offers Holiday Plushies themed around major holidays. These plush toys, featuring crinkle paper and squeakers, are a hit during peak shopping seasons. The 2025 edition includes reinforced stitching and recycled stuffing, appealing to both independent pet shops and large retailers.
- ZippyPaws – Burrow Hide-and-Seek Toy
ZippyPaws revolutionizes interactive play with their Burrow Hide-and-Seek Toy. Pets extract small squeaky toys from plush containers like the Zoo, Log, and Donut Shop. The 2025 edition adds touch-sensitive squeakers and treat reward pockets. This line is popular among small to medium breeds needing mental engagement.
- Squishmallows – Chew Mees Plush Toy
Squishmallows has expanded into pet toys with the Chew Mees Plush Toy. Combining cute designs and chew-resistant material, these toys appeal to both cats and dogs. In 2025, options infused with calming lavender or catnip add sensory benefits. Chew Mees are a favorite gift item in online and retail stores.
Conclusion
Pet toy manufacturers like KONG, P.L.A.Y., and SodaPup are leading the market with innovative products that cater to pets’ mental and physical needs. As we look ahead, these brands’ dedication to sustainability and pet well-being ensures their continued success in 2025 and beyond.
