In 2025, pet toy suppliers are revolutionizing playtime with cutting-edge technology and sustainable designs. From AI-powered gadgets to eco-friendly plush toys, these innovations promise enhanced pet engagement and improved health. Here, we explore the latest trends shaping the pet toy industry.

  1. PetSafe’s Smart Treat Dispenser – The AI-Powered Playtime Buddy

PetSafe, a leader in pet technology, has unveiled their groundbreaking Smart Treat Dispenser. This AI-driven toy is revolutionizing how pet owners interact with their furry friends. Equipped with motion sensors and a mobile app, it allows remote engagement. As your dog nears, it dispenses treats while LED lights and sound effects boost interaction. The app offers insights into toy usage, lets owners control treat release, and even record voice messages. Ideal for busy pet parents, it’s compatible with both cats and dogs and comes with adjustable difficulty settings. Crafted from chew-resistant, BPA-free plastic, its battery lasts up to a week. This device blends fun, health, and innovation.

  1. FitBark’s Health Tracker Ball – Fitness & Fun for Dogs

The FitBark Health Tracker Ball merges fitness with play. Designed for medium to large dogs, this smart ball monitors activity levels, syncing with the FitBark app to track distance, calories burned, and rest periods. Its chew-proof, waterproof shell houses GPS and motion sensors. Unique health analytics provide weekly reports and fitness targets based on breed, age, and weight. Flashing colors indicate activity levels, encouraging more movement through light-based chase games. Veterinarians recommend it for overweight dogs, making it a key part of a comprehensive fitness plan.

  1. West Paw’s Eco-Friendly Plush Toy – Sustainability in Play

Leading the charge in eco-conscious pet products, West Paw offers an eco-friendly plush toy made from recycled ocean plastics and organic cotton. These soft, squeaky toys are ideal for environmentally-conscious pet owners and small dog breeds. Available in fun shapes like foxes and sea turtles, each toy features double-stitched seams and an eco-friendly squeaker. The standout “Buy Back” program allows you to return old toys for recycling and get a discount on new ones, proving that sustainability and enjoyment can go hand in hand.

  1. Felik’s AI Laser Toy – Smart Play for Cats

The Felik AI Laser Toy is a top pick for intelligent cat entertainment. Unlike traditional laser toys, it uses computer vision and motion algorithms to mimic real prey behavior. It navigates obstacles and adapts in real-time, ensuring safe and thrilling chase paths. The app lets you schedule sessions or manually control play, with a “fitness mode” to ramp up speed and difficulty. This toy exemplifies how AI enhances pet wellness through tailored engagement.

  1. KONG’s Customizable Chew Puzzle – Engaging & Durable

KONG introduces a customizable chew puzzle, adding a twist to their iconic design. Pet owners can rearrange internal compartments to change treat dispensing. Suitable for wet food, dry kibble, or frozen ingredients, it caters to any dog’s taste. Made from ultra-durable rubber, it’s dishwasher safe and available in sizes for puppies to power chewers. The modular design offers endless combinations, keeping dogs mentally stimulated. This boredom-busting toy also serves as a slow feeder, aiding digestion and reducing anxiety.

Conclusion

In 2025, pet toy suppliers are pushing boundaries with innovative toys that combine technology, sustainability, and health benefits. From AI-assisted playmates to eco-friendly designs, these products enhance pet wellness and engagement. By staying informed on these trends, pet owners can ensure their furry friends enjoy the best of both fun and health.