Selling wholesale pet toys online is a thriving business opportunity, with pet owners constantly searching for innovative, durable, and engaging toys for their furry friends. Whether you’re targeting first-time puppy parents, seasoned pet owners, or retailers, effective marketing strategies can make all the difference. Here’s a breakdown of top-selling wholesale pet toys and how to market them to boost your online sales.
1. KONG’s Classic Dog Toy – The Ultimate Chew Solution
The KONG Classic Dog Toy has become a household name in the pet toy industry. Made from durable natural rubber, this toy is perfect for dogs that love to chew. Its hollow center allows pet owners to stuff it with treats, peanut butter, or other snacks, providing both physical and mental stimulation.
Marketing Tips:
- Leverage Brand Trust:KONG’s reputation ensures customer confidence. Highlight phrases like “trusted by pet owners worldwide” in your product descriptions.
- Create Educational Content:Use blog posts or videos to demonstrate creative stuffing ideas, such as using frozen yogurt or healthy dog treats.
- Bundle to Boost Sales:Pair the KONG Classic with compatible treats or smaller KONG toys to increase average order value.
- SEO Optimization:Target phrases like “durable treat-dispensing dog toy” and “best chew toys for aggressive chewers.”
Pro Tip: Share user-generated content (UGC) featuring dogs happily chewing their KONG on social platforms. This not only builds trust but also enhances engagement. Offer bulk discounts or subscription options for pet stores to maximize wholesale appeal.
2. Outward Hound’s Hide-A-Squirrel – Interactive Puzzle Play
The Hide-A-Squirrel by Outward Hound is a plush puzzle toy that keeps dogs mentally engaged. It includes a tree trunk and squeaky squirrels for dogs to remove and chase, making it a boredom buster for both high-energy and indoor pets.
Marketing Tips:
- Show, Don’t Tell:Create short videos demonstrating how the toy works. Post these on Instagram Reels, TikTok, or YouTube Shorts to highlight its interactive features.
- SEO-Friendly Keywords:Use search phrases like “interactive dog puzzle,” “boredom buster for dogs,” and “best brain games for pets.”
- Upsell Opportunities:Offer replacement squirrels or suggest complementary puzzle toys in email campaigns.
- Encourage UGC:Showcase customer photos of happy dogs playing with the Hide-A-Squirrel. Cute, eye-catching visuals are a huge draw for pet owners.
Learn More About Outward Hound Toys
3. Chuckit!’s Ultra Ball – The Ultimate Fetch Toy
The Chuckit! Ultra Ball is a favorite fetch toy, featuring a high bounce, buoyant design, and unmatched durability. It’s ideal for energetic dogs that love outdoor play and fits most standard ball launchers.
Marketing Tips:
- Dynamic Video Ads:Showcase action-packed clips of dogs running, catching, and retrieving the ball. These are especially effective on TikTok and Facebook.
- Highlight Seasonal Use:Market the Ultra Ball as a summer essential with its water-friendly design. Use messaging like “Perfect for beach play!”
- Upselling:Bundle the ball with a Chuckit! Launcher to encourage higher cart values.
- SEO Strategy:Target phrases like “best fetch toy for active dogs” and “durable ball for pets.”
Pro Tip: Offer volume discounts or “Buy 2, Get 1 Free” promotions to attract wholesale buyers. Pet shops and trainers will love its versatility and durability.
4. SmartPetLove’s Snuggle Puppy – Comfort for Anxious Pups
The Snuggle Puppy by SmartPetLove isn’t just a toy—it’s a comfort solution for anxious puppies or newly adopted dogs. Equipped with a heartbeat device and heat pack, it mimics the presence of a mother dog, making it ideal for crate training, thunderstorms, or travel.
Marketing Tips:
- Storytelling Sells:Use before-and-after testimonials from pet owners showing how their anxious dogs found comfort with the Snuggle Puppy.
- SEO Content:Write articles like “Top Toys for Separation Anxiety” or “How to Calm a New Puppy” to attract search traffic.
- Emotional Video Content:Use calming music and close-up shots of puppies cuddling with the Snuggle Puppy to create emotional resonance on social platforms.
- Product Bundles:Offer the Snuggle Puppy as part of a “Puppy Starter Kit” with crates, blankets, and training supplies.
Check Out SmartPetLove’s Snuggle Puppy
5. ZippyPaws’ Squeaky Plush Toys – Fun in Multi-Packs
ZippyPaws’ Squeaky Plush Toys are a hit with both dogs and their owners. Featuring fun designs like donuts, tacos, and hedgehogs, these toys come with multiple squeakers and are often sold in themed multi-packs.
Marketing Tips:
- Social Media Gold:Collaborate with pet influencers to showcase these toys in action. Use platforms like Instagram and Pinterest for visually appealing campaigns.
- Seasonal Sales:Run promotions like “Squeaky Summer Fun” or “Holiday Plush Bundles.”
- SEO Keywords:Optimize for phrases like “cute squeaky dog toys,” “fun dog toy gift sets,” and “bulk squeaky toys.”
- Encourage Collectibility:Limited-edition designs can drive repeat purchases. Promote these in email campaigns to build loyalty.
6. PetSafe’s Busy Buddy Twist ‘n Treat – Brain-Boosting Feeder
The Busy Buddy Twist ‘n Treat by PetSafe is more than a toy—it’s an interactive feeder designed to challenge dogs and slow down fast eaters. With adjustable openings, it works for various treat sizes and skill levels.
Marketing Tips:
- Educational Videos:Create how-to videos showing how to adjust the toy and fill it with different treats. Share these on YouTube or embed them in blog posts.
- SEO Focus:Use keywords like “interactive feeder toy for dogs” and “slow eating solutions for pets.”
- Email Funnels:Target pet parents searching for “boredom-busting dog toys” or “solutions for fast eaters.”
- Promote Safety:Emphasize PetSafe’s trusted reputation and safety-tested designs to build customer confidence.
7. Frisco’s Rope Toys – Affordable & Durable Essentials
Frisco Rope Toys are budget-friendly yet durable options for tug-of-war, fetch, or solo chewing. Made from tightly twisted cotton, they’re perfect for teething puppies or active dogs.
Marketing Tips:
- Value Marketing:Position these toys as affordable essentials in blog posts like “Top Dog Toys Under $10.”
- Eco-Friendly Appeal:Highlight their natural fibers and plastic-free design for eco-conscious buyers.
- Wholesale Benefits:Offer mix-and-match discounts or seasonal color packs to attract retailers.
- SEO Phrases:Target “cheap durable dog toys” and “bulk rope toys for teething puppies.”
8. West Paw’s Zogoflex Tux – Eco-Friendly Chew Challenge
The Zogoflex Tux by West Paw is perfect for aggressive chewers. Made from 100% recyclable material, this dishwasher-safe toy doubles as a treat dispenser and supports sustainability efforts.
Marketing Tips:
- Eco-Conscious Messaging:Use phrases like “zero-waste dog toys” and “eco-friendly pet gear” in product descriptions.
- Social Proof:Share videos showing its durability and vibrant colors in action.
- Wholesale Strategies:Position the Zogoflex Tux as a premium option for pet boutiques and natural supply stores. Offer branded POP displays to boost retail visibility.
Learn More About West Paw’s Eco-Friendly Toys
9. Benebone’s Real Flavor Wishbone – Tasty and Tough
The Real Flavor Wishbone by Benebone is a flavored chew toy infused with real bacon, chicken, or peanut butter. Its wishbone shape makes it easy for dogs to grip and chew.
Marketing Tips:
- Highlight Flavor:Emphasize the use of real ingredients in your product copy to attract health-conscious pet parents.
- SEO Optimization:Use terms like “long-lasting flavored dog chews” and “safe alternatives to rawhide.”
- Content Creation:Write comparison blogs like “Flavored Chews vs. Traditional Bones” to educate buyers.
- Wholesale Perks:Offer mixed-flavor cases and branded countertop displays for retailers.
10. Hartz’s DuraPlay Ball – Soft, Bouncy, and Irresistible
The Hartz DuraPlay Ball features a foam interior and latex exterior, making it both soft and bouncy. It’s perfect for all ages, including puppies and senior dogs with sensitive teeth.
Marketing Tips:
- Emotional Engagement:Use slow-motion videos of puppies discovering the ball to create shareable content.
- SEO Focus:Target “soft squeaky dog ball” and “gentle chew toys for dogs.”
- Themed Collections:Include the DuraPlay Ball in “Indoor Play” or “Senior Dog Essentials”
- Wholesale Advantage:Hartz’s strong brand recognition makes it a reliable choice for supermarkets and online pet retailers.
Final Thoughts
When selling wholesale pet toys, it’s crucial to combine creative marketing with a deep understanding of your target audience. From leveraging user-generated content to optimizing SEO with long-tail keywords, these strategies can help you stand out in a competitive market. Focus on storytelling, education, and bundling to engage pet parents and retailers alike, driving both sales and loyalty.
