The pet industry is booming, and wholesale pet toys offer a lucrative opportunity for retailers to boost their profit margins. Stocking the right toys can make all the difference, whether you’re running an e-commerce store or a brick-and-mortar pet shop. In this guide, we’ll explore ten best-selling wholesale pet toys that combine high customer demand with impressive profit potential. From durable chew toys to interactive puzzles, these products are favorites among pet owners and guaranteed to fly off the shelves.
1. KONG – Classic Dog Toy by KONG Company
The KONG Classic Dog Toy is a household name for dog owners worldwide. Made from ultra-durable natural rubber, it satisfies chewing instincts while promoting positive play behaviors. Its hollow center lets pet owners insert treats or peanut butter, creating a fun challenge for dogs.
Why It’s a Wholesale Favorite:
- Strong Brand Recognition: KONG is trusted by millions of pet owners, ensuring repeat customers.
- Variety for All Breeds: Available in sizes for puppies, extreme chewers, and everything in between.
- Profit Potential: Retail pricing ranges from 10–10–20, while wholesale rates are often under $5 per unit.
- Shipping-Friendly: Lightweight and compact, reducing costs for online sellers.
If you’re looking for a wholesale pet toy with proven demand, the KONG Classic is a must-have.
2. ZippyPaws – Hide & Seek Plush Toy
The ZippyPaws Hide & Seek Plush Toy, particularly the “Burrow Squeaky Woodland Friends” set, is a hit among small and medium-sized dog owners. This interactive toy includes a plush log filled with squeaky critters like squirrels, encouraging dogs to mentally engage and play independently.
Key Features for Retail Success:
- Interactive Appeal: Combines mental stimulation with playful discovery.
- Charming Design: Eye-catching and perfect for in-store displays or online ads.
- Profit Margins: Wholesale prices hover around 6–6–8, with retail prices reaching 18–18–
- Upselling Opportunity: Bundle with similar plush toys to increase cart value.
If you’re targeting dog owners who value enrichment, ZippyPaws toys are an excellent addition to your inventory.
3. Chuckit! – Ultra Ball by Petmate
The Chuckit! Ultra Ball is built for active, playful dogs. Made with durable rubber and a thick core, it offers extra bounce and buoyancy, making it great for fetch games on land or in water. Pair it with the Chuckit! Launcher for extra-long throws, a feature pet parents love.
Why It’s a Top Seller:
- Durability: Perfect for high-energy dogs who need rugged toys.
- Multipack Convenience: Easy to resell in bulk or seasonal bundles.
- Wholesale Advantage: Retail prices range from 10–10–14, while wholesale costs drop to 4–4–6 per unit.
Add this versatile toy to your wholesale pet toys list to target medium and large dog owners who value quality.
4. PetSafe – Busy Buddy Tug-A-Jug
The PetSafe Busy Buddy Tug-A-Jug isn’t just a toy—it’s a multipurpose treat dispenser, tugging tool, and chew toy all in one. Made with durable plastic and braided rope, it challenges dogs to problem-solve while satisfying their natural instincts.
Why Retailers Love It:
- High Engagement: Keeps pets entertained and mentally stimulated.
- Behavior Improvement: Ideal for preventing boredom-related destructive behavior.
- Premium Pricing: Retail prices range from 14–14–20, with wholesale rates around 6–6–
Position this toy as a behavior-enhancing product, and bundle it with training treats for added value.
5. Outward Hound – Hide-A-Squirrel Puzzle Toy
The Hide-A-Squirrel Puzzle Toy by Outward Hound is a favorite interactive plush toy for dogs. Featuring a soft tree trunk and squeaky squirrels, it taps into dogs’ natural hunting instincts while providing safe, engaging play.
Retail Highlights:
- Mentally Stimulating: Keeps pets occupied and reduces boredom.
- Gift-Worthy: Popular for holiday bundles or special occasions.
- Profit Potential: Wholesale rates range from 7–7–10, while retail prices hit 18–18–
With its playful design and strong brand reputation, this toy is a no-brainer for retailers looking to boost plush toy sales.
6. Frisco – Cat Tracks Butterfly Toy
Cats love the Frisco Cat Tracks Butterfly Toy, a triple-layered trackball setup with a fluttering butterfly on top. Designed to mimic prey behavior, this toy encourages exercise and mental stimulation for felines.
Why It’s a Cat Owner Favorite:
- Affordable Quality: Combines durability with eye-catching design.
- Interactive Fun: Perfect for keeping indoor cats active.
- Wholesale Profit: Retail prices range from 12–12–16, while bulk pricing starts at 4–4–5 per unit.
Pair this bestseller with catnip toys or treats for higher cart totals.
7. SmartyKat – Skitter Critters Catnip Toys
The SmartyKat Skitter Critters are simple yet effective—three small, lightweight mice filled with organic catnip. These toys are ideal for batting, chasing, and chewing, making them a hit with cats of all ages.
Wholesale Advantages:
- Eco-Friendly Appeal: Made with certified organic catnip and pet-safe materials.
- Impulse Buy Potential: Perfect for upselling or subscription boxes.
- Affordable Pricing: Retail prices sit at 5–5–7 per 3-pack, while wholesale rates drop as low as 50–1.50–2.00 per unit.
Stock these budget-friendly toys in high-traffic areas to encourage quick purchases.
8. JW Pet – Hol-ee Roller by Petmate
The Hol-ee Roller by JW Pet is a rubber lattice-style ball that combines flexibility, durability, and versatility. It’s ideal for fetch, tug-of-war, or stuffing with treats to keep dogs entertained.
Key Selling Points:
- Multi-Functional Design: Appeals to both active and enrichment-focused pet owners.
- Lightweight and Compact: Cost-effective to ship and store.
- Profit Margins: Retail prices range from 6–6–14, while wholesale costs are below $3.
Its unique look and trusted brand name make it a standout in general-purpose dog toys.
9. Snuggle Puppy – Behavioral Aid Toy by SmartPetLove
The Snuggle Puppy is more than a toy—it’s a comforting behavioral aid for puppies and anxious dogs. Featuring a heartbeat simulator and heat packs, it calms pets during crate training, travel, or stressful situations.
Why Retailers Should Stock It:
- Premium Pricing: Retail prices range from 39–39–49, with wholesale rates around 20–20–
- Emotional Value: High customer satisfaction makes it a bestseller for new pet parents.
- Upselling Potential: Bundle with crates or training supplies for added revenue.
Its emotional appeal and effectiveness justify its premium price point, delivering excellent profit margins.
10. Tether Tug – Outdoor Tug Toy
The Tether Tug is an outdoor toy designed for high-energy dogs. With a flexible pole anchored to the ground, it lets pets entertain themselves by pulling and tugging—a perfect solution for owners with large yards.
Why It’s a Standout Product:
- Durability: Built for large breeds and heavy use.
- Unique Design: A one-of-a-kind toy with minimal direct competition.
- Strong Margins: Retail prices range from 59–59–79, while wholesale rates are 25–25–
Ideal for pet stores specializing in outdoor gear, this toy offers a competitive edge in premium dog products.
Conclusion
Choosing the right wholesale pet toys can transform your inventory into a profit-generating powerhouse. From interactive puzzles like the Hide-A-Squirrel to enriching behavioral aids like the Snuggle Puppy, these ten toys cater to a range of pet needs while delivering strong margins for retailers. By investing in trusted brands like KONG, Chuckit!, and PetSafe, you’ll attract loyal customers and maximize your sales potential.
