As we step into 2025, the pet toy industry is buzzing with innovation, sustainability, and smart technology. From interactive gadgets to eco-friendly designs, pet owners are seeking products that are not only fun for their furry friends but also align with their values and busy lifestyles. Whether you’re an e-commerce retailer or a brick-and-mortar store owner, staying ahead of the trends in wholesale pet toys can help you meet growing consumer demand.

PetSafe – Smart Treat Dispenser Ball

The Smart Treat Dispenser Ball by PetSafe is revolutionizing how dogs play and stay engaged. This Bluetooth-enabled toy dispenses treats either at programmed intervals or when triggered by motion, keeping dogs entertained even when their owners are away. Controlled via a mobile app, pet parents can schedule treat releases, monitor their pup’s activity, and even adjust difficulty levels to suit their dog’s needs.

Why It’s a Winner for Retailers:

  • Durable and Safe:Crafted from BPA-free materials, it’s chew-resistant and suitable for dogs of all sizes.
  • Curb Destructive Behavior:Perfect for owners looking to redirect their dog’s energy through rewarding stimulation.
  • Market Appeal:Loved by tech-savvy millennials and busy professionals.

PetSafe also offers bulk-order incentives and reliable customer support, making this a smart choice for wholesale pet toy suppliers. Learn more about PetSafe’s products here.

KONG – Eco-Friendly Extreme Chew Stick

KONG, a household name in dog toys, has gone green with its Eco-Friendly Extreme Chew Stick. Made from recycled natural rubber, this tough chew toy is designed for aggressive chewers and reflects the growing consumer demand for sustainable pet products.

Key Features:

  • A hollow center for stuffing treats or peanut butter, providing hours of entertainment.
  • Textured design to clean teethand massage gums, boosting dental health.
  • Durable enough to withstand repeated chewing sessions.

Why Retailers Love It:
Sustainability is a top priority in 2025, and this product appeals to eco-conscious pet parents. It’s a bestseller in eco-friendly pet boutiques and wholesale markets. Check out KONG’s full lineup here.

Wickedbone – App-Controlled Smart Dog Toy

The Wickedbone Smart Dog Toy is a tech-forward solution for high-energy dogs. This AI-powered toy reacts to a dog’s interaction, rolling, spinning, or backing away based on their behavior. For added control, owners can use a smartphone app to operate the toy manually.

Why It Stands Out:

  • Durable Design:Made from FDA-approved polycarbonate, it’s built to last.
  • Modular Parts:Allows users to replace worn components, extending the toy’s life.
  • Rechargeable Battery:Provides hours of play on a single charge.

Retailer Insights:
This product is perfect for busy pet parents who need a way to keep their dogs entertained and stimulated during the day. It’s a strong performer in the growing smart pet tech segment. Explore Wickedbone’s innovative products here.

Frisco – Multi-Texture Collapsible Cat Tunnel

For cat owners, playtime is all about variety, and Frisco’s Multi-Texture Collapsible Cat Tunnel delivers just that. This engaging toy features three collapsible tunnels made from durable polyester, crinkle linings for auditory stimulation, and dangling plush toys to keep cats intrigued.

Top Selling Points:

  • Portability:Lightweight and foldable, making it easy to store or travel with.
  • Durability:Designed for long-term use, even with multiple cats.
  • Enrichment Benefits:Encourages natural hunting and hiding instincts.

Retailer Benefits:
This toy is a hit on platforms like Chewy and Amazon, making it an easy addition for stores looking to expand their wholesale pet toys inventory. Learn more about Frisco’s products here.

Outward Hound – Hide-A-Squirrel Puzzle Plush Toy

The ever-popular Hide-A-Squirrel Puzzle Plush Toy by Outward Hound remains a favorite in 2025. Designed to engage a dog’s natural instincts, this toy features a plush tree trunk with squeaky squirrels that dogs must “hunt” and pull out.

Why It’s Still a Bestseller:

  • Versatility:The squirrels double as separate toys for toss or fetch.
  • Durable Materials:Made for indoor play and machine washable.
  • Mental Stimulation:Helps dogs stay sharp and entertained.

Retailer Takeaway:
With themed variations like hedgehogs and birds now available, this toy continues to drive repeat purchases and social media buzz. Outward Hound’s lineup is worth exploring here.

Snuggle Puppy – Calming Heartbeat Toy

The Snuggle Puppy Calming Heartbeat Toy is a must-have for soothing anxious dogs. Whether it’s crate training, thunderstorms, or separation anxiety, this plush toy mimics a real heartbeat to provide comfort and warmth.

Features Pet Owners Appreciate:

  • Machine-Washable Fabric:Keeps it fresh and hygienic.
  • Disposable Heat Pack:Adds an extra layer of realism for new puppies.
  • Veterinarian Recommended:Non-medicinal aid for stress relief.

Retailer Benefits:
This product is especially popular with new pet owners and rescue organizations, making it a consistent top-seller in both physical and online stores. Learn more about Snuggle Puppy here.

Catit – Senses 2.0 Super Circuit

Catit’s Senses 2.0 Super Circuit is a modular track toy that gets cats moving. With wave-shaped track pieces and a fast-rolling ball, this toy promotes both physical activity and mental stimulation.

Why It’s Unique:

  • Customizable Layouts:Cat owners can combine sets for endless play possibilities.
  • Safe and Durable:Enclosed tracks ensure safe solo play, even in multi-cat households.

Retailer Insight:
Urban cat owners love this space-saving, interactive toy. Its ongoing popularity makes it a must-have in the wholesale pet toys market. Check out Catit’s full range here.

Chuckit! – Amphibious Bumper Fetch Toy

For water-loving dogs, the Amphibious Bumper Fetch Toy by Chuckit! is a game-changer. This floating toy is made from lightweight foam and tough nylon, ensuring it stands up to wet conditions and aggressive play.

Key Features:

  • High Visibility:Bright colors make it easy to spot in water.
  • Aerodynamic Design:Flies farther for longer fetch games.
  • Rope Handle:Ideal for long-distance throws.

Seasonal Best-Seller:
Perfect for summer and coastal regions, this toy is a strong choice for retailers looking to cater to active, outdoor-loving pet parents. Check out Chuckit!’s products here.

ZippyPaws – Customizable Squeaky Toy Sets

ZippyPaws has transformed plush toys into Instagram-worthy must-haves. Their customizable squeaky toy sets come in fun themes like donuts, sushi, and zoo animals, appealing to pet owners’ love for quirky, photo-ready designs.

What Makes Them Stand Out:

  • High-Quality Squeakers:Durable and engaging.
  • Seasonal Themes:Retailers can stock holiday or limited-edition collections.
  • Versatile Appeal:Ideal for gifting, bundling, or upselling.

Retailer Advantage:
With high sell-through rates and social media buzz, ZippyPaws toys make an excellent addition to your inventory. Learn more about ZippyPaws here.

Cheerble – WickedBall SE for Cats and Dogs

The WickedBall SE by Cheerble is the future of interactive play. Designed for both cats and dogs, this self-moving ball uses obstacle sensors and multiple interaction modes to keep pets entertained even when owners are away.

What Sets It Apart:

  • Intelligent Play Cycles:Mimics natural rest and activity patterns.
  • USB Rechargeable:Easy to power up for several play sessions.
  • Durable and Waterproof:Suitable for indoor and outdoor use.

Wholesaler Insights:
Cheerble is quickly becoming a go-to brand for smart pet toys, offering excellent reliability and innovation. Explore Cheerble’s latest products here.

Conclusion

The wholesale pet toys market in 2025 is brimming with opportunities for retailers. From tech-infused gadgets to eco-friendly options, the products listed above represent the future of pet enrichment. By staying ahead of these trends, you can tap into growing consumer demands and build a thriving inventory of pet toys that excite both pets and their owners.