The wholesale pet toys market is evolving rapidly as pet parents demand smarter, eco-friendly, and more engaging options for their furry companions. From tech-driven innovations to sustainable materials, 2025 promises an exciting array of must-have pet toys for retailers aiming to stay ahead. Here’s a breakdown of the top trends and standout products shaping this booming industry.
Cheerble’s Wickedbone: Smart Interactive Dog Toy for Tech-Savvy Pets
Cheerble’s Wickedbone is a game-changer in smart pet toys, offering pet owners a tech-friendly way to keep their dogs entertained. Controlled via smartphone or set to an auto-play mode, this intelligent toy mimics natural prey movements, ensuring dogs stay mentally sharp and physically active—even when their humans are away.
With nine motion modes and built-in obstacle avoidance, this durable, FDA-approved polycarbonate toy is designed for long-lasting fun. As the demand for pet tech continues to soar, the Wickedbone is a top choice for wholesale pet toys retailers targeting tech-savvy buyers. Its programmable features make it a standout in any product lineup.
West Paw’s Zogoflex® Tux: Durable and Eco-Friendly Fun
For retailers looking to align with the eco-conscious trend, West Paw’s Zogoflex® Tux is a perfect fit. This recyclable chew toy, made in the USA from FDA-compliant, non-toxic material, is tough enough for heavy chewers while doubling as a treat dispenser.
Simply stuff it with peanut butter, yogurt, or kibble to transform playtime into a prolonged enrichment activity. Dishwasher-safe and built to last, the Tux is ideal for pet owners who value sustainable products without compromising durability. As environmental awareness grows, this toy is a clear winner in 2025’s wholesale market.
iFetch Automatic Ball Launcher: Fetch Without the Fuss
The iFetch Automatic Ball Launcher redefines the classic game of fetch by taking the workload off pet parents. Designed for both indoor and outdoor play, it features adjustable distances (10, 20, or 30 feet) and uses small, non-abrasive balls to protect dogs’ teeth.
This hands-free gadget is particularly popular among owners of energetic breeds. With its sleek design and durable build, iFetch is a hot-selling item in the wholesale pet toys market. As automated pet products continue to rise in demand, this ball launcher remains a top pick for tech-forward customers.
Hyper Pet’s LickiMat Soother: Stress Relief Through Licking
The LickiMat Soother is a simple yet powerful tool for reducing pet anxiety and slowing down fast eaters. Its textured surface encourages licking, which helps release endorphins to calm pets during stressful situations like vet visits or thunderstorms.
Made from food-grade TPR, this freezer-safe mat can hold soft treats like peanut butter or yogurt, keeping pets occupied for extended periods. With emotional wellness becoming a central focus for pet owners, the LickiMat is an essential addition to any wholesale pet toys inventory.
PetSafe Busy Buddy Twist ‘n Treat: A Brain-Teasing Favorite
The Busy Buddy Twist ‘n Treat by PetSafe is a puzzle toy that combines entertainment with mental enrichment. Its adjustable opening lets owners control the difficulty level, making it suitable for pets of all skill levels.
Made from durable, non-toxic rubber, this toy dispenses treats as pets play, encouraging prolonged engagement. Its focus on preventing boredom-related behaviors positions it as a leader in the growing trend of functional enrichment toys for 2025.
Honest Pet Products Eco-Kicker: Organic Fun for Cats
Cats deserve sustainable play too, and Honest Pet Products delivers with the Eco-Kicker Cat Toy. Handmade in the USA using organic wool and hemp fabric, this catnip-filled toy is free from synthetics and dyes, making it a safe and eco-friendly choice.
Its biodegradable materials and irresistible 100% organic catnip appeal to environmentally conscious pet owners. With consumers increasingly seeking toxin-free products, the Eco-Kicker is a standout option for eco-minded retailers.
AWOOF Snuffle Mat: Foraging Fun for Dogs
The AWOOF Snuffle Mat is a hit in sensory pet play. Designed to mimic natural foraging instincts, it hides kibble or treats within fabric folds, encouraging dogs to sniff and hunt for their food.
This mat is machine-washable, features an anti-slip backing, and helps slow down fast eaters while providing mental stimulation. As demand for enrichment-focused toys grows, the Snuffle Mat is a proven bestseller in the pet retail market.
PrideBites Customizable Plush Toys: Personalized Pet Gifts
PrideBites offers a creative twist on traditional plush toys by allowing customers to personalize them with pet names, photos, or logos. Made from durable fleece and foam, these toys are machine-washable and gentle on teeth.
Perfect for promotional events or holiday gifting, these customizable toys blend playtime with personal expression. With gifting trends dominating the wholesale pet toys market, PrideBites offers retailers a unique upselling opportunity.
Petcube Play 2: Remote Laser Play Meets Home Monitoring
The Petcube Play 2 combines remote pet engagement with home security. Equipped with a 1080p HD camera, two-way audio, and a controllable laser pointer, it allows pet owners to interact with their pets from anywhere through a smartphone app.
AI-based motion and sound alerts add a layer of home monitoring, making it a dual-purpose device. As pet-tech integration continues to grow, this premium product appeals to urban professionals and frequent travelers looking for innovative solutions.
Beco Pets Hemp Rope Tug Toy: Sustainable Play for Active Dogs
The Hemp Rope Tug Toy by Beco Pets is a durable yet biodegradable option for eco-conscious consumers. Made from natural hemp fibers, this toy is anti-bacterial, tear-resistant, and helps clean dogs’ teeth while they play.
With hemp-based products gaining traction in the pet industry, this rope toy hits all the right notes for retailers prioritizing sustainability and value. Its toughness and affordability make it a top choice for active dogs.
Conclusion: The Future of Wholesale Pet Toys
The wholesale pet toys market is thriving as pet owners seek products that balance fun, functionality, and sustainability. From high-tech gadgets like Cheerble’s Wickedbone and Petcube Play 2 to eco-conscious choices like West Paw’s Zogoflex® Tux and Beco’s Hemp Rope Tug Toy, the 2025 trends cater to a wide spectrum of needs and preferences. Retailers that embrace these innovations will undoubtedly stay ahead in this competitive space.
